Jesus: The Logos, or Just Another Logo?

The cover of this month's edition of Christianity Today features a well-written article by Tyler Wigg-Stevenson entitled Marketing Jesus: How to evangelize without turning God into a brand.  I've done quite a bit of reading on this topic over the years, so I was curious as to what the author had to say, especially since I was unfamiliar with him.  Upon turning to the article itself, I saw that it bore a more direct and provocative caption -  JESUS IS NOT A BRAND.  

I couldn't help but smile.  I knew where this guy was going before ever reading his article ... and I liked it.

The gist of Tyler's article (and that of his book, I'm sure) is that though we live in a market-driven culture, in which "organizations identify and shape the wants of target consumers and then try to satisfy those consumers better than competitors do," the truth is that "evangelism and sales are not the same."  There is a categorical difference between the Truth of God and a "truth" you can sell.  To substantiate his point, Tyler exposes four key conflicts between a consumerist mindset and the Christian life.  I'll piece together several of Tyler's own statements so that you can understand the essence of what he's saying:

1.  "I am what I buy" vs. the lordship of Christ.

In a consumerist society, my identity comes from what I consume.  The main focus of a consumerist society is me. . . .

Spiritual consumers, therefore, will approach the church with the same narcissism they bring to other brands.  What am I expressing about myself if I buy Brand Jesus?  How will Christianity fulfill my vision for me?

The theological implication: I belong to myself.  I am my own project, my own product to do with as I will.  This is an enacted rejection of the honor due God as Creator. . . .

The danger is that the church will subtly contort the gospel into mere personal fulfillment.  Preaching and evangelism that focus on the benefits of becoming a Christian present a message not fundamentally different from commercial advertising about the existential benefits of this car or that soap.

This attitude inhibits the disciple's growth into living a God-centered, neighbor-focused life.  Yes, the Christian life brings fulfillment beyond imagination.  But such fulfillment will be strangely elusive if it is your main priority as a Christian.  Indeed, it comes only when we seek God instead of ourselves.

2.  Discontent vs. the sufficiency of Christ.

Perversely, though consumerism promises personal fulfillment, the economic cycle depends entirely on continual discontent. . . .  Consumer discontent also carries twin spiritual pitfalls.  First, our perpetual quest for comfort and happiness-inducing products actually kills any chance of satisfying our wants.  The pleasure of purchasing a new product will last a short while.  then it wears off, and we hanker for something new.

Second - in a perverse corollary - we can't handle discomfort any better.  We seek new products at the first hint of irritation. . . .

Of course, having all of our needs met at all times is the precise opposite of what a disciple should expect.  Paul expresses an indifference to circumstance that is born of spiritual maturity:  "I have learned to be content whatever the circumstances.  I know what it is to be in need, and I know what it is to have plenty.  I have learned the secret of being content in any and every situation, whether well fed or hungry, whether living in plenty or in want.  I can do everything through him who gives me strength" (Phil. 4:11b-13).

Consumerist habits drive us in an endless and endlessly dissatisfying quest for new and different things.  But discipleship, pursued in Christian community, is about becoming satisfied with just one thing: the Lord who gives us strength.

3.  Brand relativism vs. the supremacy of Christ.

A good marketer seeks to create the sorts of people who identify so strongly with a certain brand ... that another form of consumption is unimaginable.  

One logo might do a better job of capturing hearts and minds; products might have competing technical merits.  But to declare the inherent superiority of one brand over another is as ridiculous as saying that Bostonians are better than Chicagoans.  By what standards? 

The consumer who buys our marketing may well make Jesus his or her chosen brand, and the resulting zeal will look like passionate faith.  Appearances deceive.  Genuinely passionate faith is rooted in recognizing who Christ actually is.  Brand zealotry, by contrast, is self-centered, because the supposed superiority of one brand over another depends on the brand devotee's enthusiasm.  The zeal of the endorsement masks the inherent arbitrariness of the choice.

But the choice for Christ is not arbitrary.  If a disgruntled Chevy man switches to Ford, Chevy loses and Ford gains; if we desert Christ in favor of another god, he is not diminished.  Brand superiority is in the mind of the consumer, but Christ's divinity and worth are his own, regardless of what we think of him.

Spiritual shoppers have no reason to think that Christianity is anything but one option among many.  But the life of a holy church is a powerful witness to the contrary - perhaps most evidently in our celebration of the Lord's Supper, when we remember that the one we consume has already consumed us.  The church reveals the supremacy of Christ in a world that denies his power when - crediting it all to God - we love the unlovable and forgive the unforgivable, reconcile seemingly intractable hatreds and rejoice even in sorrow, persevere in hardship and serve to the point of sacrifice, and baptize and teach instead of consume and discard.

4.  Fragmentation vs. unity in Christ.

The key to successful marketing is niche segmentation: dividing a population into identifiable groups who behave in predictable ways based on consumer preferences. . . .  Because niche segmentation enables marketers to target their messages to narrower audiences, it is reflected in advertising.  Moreover, it has allowed us to live lives that are increasingly tailor-made to suit our personal preferences.

We must therefore be concerned about market segmentation infiltrating the church.  It has resulted in two unacceptable outcomes:  utterly homogenous churches representing consumer-based "clusters," and homogenous groupings within larger churches.  

Both divide us along racial, socioeconomic, and age- and gender-based lines, each of which predicts consumer behavior.  This is certainly a "pattern of this world" (Rom. 12:2). . . .   If we treat the gospel like a commodity, can we fault nonbelievers for thinking that the cross is just another logo?

Spiritual consumers will come to Christianity as do window shoppers at a mall, wanting a spirituality tailor-made to their preferences.  They will want this because consumption is the only salvation they have ever known.  They will bring all of their riches and perversely be unable to conceive of grace because they cannot imagine a thing that cannot be bought.

The question for us in our time is whether seekers will find the world-transforming body of the Lord, formed by the Spirit - whether, expecting something new to buy, they will instead be surprised by God.

Tyler Wigg-Stevenson has raised some excellent points, from both an analytical and an applicational standpoint.  His propositions resonate quite well with something pastor-teacher John MacArthur wrote several years ago in his book, Ashamed of the Gospel:  "The Great Commission is not a marketing manifesto.  Evangelism does not require salesmen, but prophets.  It is the Word of God, not any earthly enticement, that plants the seed for the new birth (1 Peter 1:23).  We gain nothing but God's displeasure if we seek to remove the offense of the cross (cf. Gal. 5:11)."

The problem with the market-driven approach to evangelism is that it is man-centered, not God-centered.  It focuses on what people want, rather than what God demands.  It views the church as something that exists to entertain and gratify the crowd rather than to exalt and glorify Christ.

My purpose in raising this issue is not to look down my long, self-righteous nose to those who don't do evangelism the way that I do.  Quite frankly, I need to be a better witness than I am, and I thank God for my Christian brethren who are zealously seeking to win others to Christ.  What concerns me isn't so much their motives but rather their methods.  We don't need clever methods to win people to Christ (1 Cor. 1:21); all we need is the Word of God (Rom. 10:17).  As we plant the seed of the gospel, watering it with our prayers, we can be sure that the soil that God has prepared will bear fruit for His glory and that our Lord will add to His church day by day those who are being saved (Acts 2:47).

Worshiping with Your Children

Our Christmas Eve service, like our Thanksgiving Eve service, is one of the few times during the year when we don't offer nursery or childcare.  The reason is primarily two-fold:  (1) Everyone likes to participate with their family in the service, so they don't want to do "nursery duty"; (2) The parents want their children with them (usually!), so they can enjoy the service together.

Question:  How come this isn't the case every Sunday?  Don't get me wrong, just hear me out.  Believe me, I can only begin to imagine the tremendous challenges that a lack of childcare would create.  In fact, what prompted this blog posting was my own apprehensions about trying to preach a devotional at the Christmas Eve service with a sanctuary teeming with children torked up for Christmas!  I'm simply trying to think through this issue and am asking you to think through it with me.

Let's go back to the issues raised in paragraph one.  We don't have nursery or children's church at our Thanksgiving Eve and Christmas Eve services, because these are deemed to be "special family times" in God's presence.  So my question is, why wouldn't that be the case each Sunday as we gather together in God's presence for corporate worship?  Shouldn't that be a "special family time" in God's presence?

A couple of weeks ago I was talking to Nick Jones, our Assistant Pastor of Student Ministries.  He mentioned that Noel Piper (wife of prolific author and pastor John Piper) had written on this subject in her book, Treasuring God in Our Traditions.  Nick let me borrow the book, and I enjoyed reading the appendix, which addresses this topic of families worshiping together in the same service on Sunday mornings.  

The first part of this section is written by John Piper, who presents his thoughts on worship.  Essentially, he believes that parents should keep their kids in the main service with them rather than send them off to "children's church."  He shares several reasons why he feels this way, and I have summarized them below, using my own headings:

1.  The Solidarity of Families

John writes, "Worshiping together counters the contemporary fragmentation of families.  Hectic American life leaves little time for significant togetherness."  Wouldn't you agree?  I sure do.  We have five kids that get pulled every which way through school (our kids attend three different institutions), church ministries, sports and other extra-curricular activities.  We treasure the times we get to spend together as a whole family.  Isn't worshiping God together one of the times that we ought to treasure the most?

2.  The Spirit of Worship

Read Scripture, and you will see throughout the Old and New Testaments that parents bear the primary responsibility for teaching their children how to worship.  Certainly in some aspects, worship is better caught then taught.  What a great thing it is for kids to see their parents bow their heads in reverent prayer, sing with joy to the Lord, listen attentively to the preaching of God's Word.  As Piper says, "The cumulative effect of 650 worship services spent with Mom and Dad between the ages of four and seventeen is incalculable."

3.  The Submission of Children

Sitting still for 60-90 minutes in a worship service is not unreasonable for a normal, healthy school-age child IF he/she has been properly disciplined to do so by his/her parents.  After all, teaching our children obedience and submission to authority is one of our primary objectives as parents during their early formative years.  Beyond the worship service itself is the broader principle of raising our children to be "submissive and respectful in every way" (1 Timothy 3:4 RSV).

4.  The Sense of Awe

In our worship services here at First Baptist, we seek to present and maintain a high view of God.  While we recognize our Lord's immanence (He is with us), we also acknowledge His transcendence (He is above and beyond us).  "A deep moving of the magnificence of God" is more likely to be experienced in the corporate worship service than in children's church.  

It is true that some aspects of the service or sermon will be over our children's heads.  But they will absorb more than we think they will.  "For example," says Piper, "to learn a new language you can go step by step from alphabet to vocabulary to grammar to syntax.  Or you can take a course where you dive in over your head, and all you hear is the language you don't know.  Most language teachers would agree hat the latter is by far the most effective."  (This is the reason that Bo and Michele Columbine, our missionary appointees to Senegal, are headed for a year of language school in France before heading to the field in Senegal.)  Similarly, argues Piper, "Sunday worship is not useless to children just because much of it goes over their heads.  They can and will grow into this new language faster than we think - if positive and happy attitudes are fostered by the parents."

Having read some of the reasons for having children accompany their parents to the corporate worship service, let us now consider some practical suggestions for training our children to worship with us.  The following is a summary of Noel Piper's suggestions (which, according to my calculations, she wrote while still in her thirties and mothering three children).  Again, the following is a summary of Noel's suggestions, yet under my own headings:

1. Begin in the home.

Noel writes, "We discovered that the very earliest 'school' for worship is in the home - when we help a baby be quiet for just a moment while we ask God's blessing on our meal; when a toddler is sitting still to listen to a Bible storybook; when a child is learning to pay attention to God's Word and to pray during family devotional times."  If you think about it, family worship is corporate worship in a smaller context.  It's been said that "charity begins at home"; doesn't corporate worship as well?

2. Prepare throughout the week.

Certainly one way in which we as parents prepare our children for the Sunday morning service is to have our own "mini-services" (i.e. family devotions) throughout the week, as noted above.  But beyond that, Noel offers some other helpful suggestions:

• Help your child become acquainted with your pastor.  Let them shake hands with him at the door and be greeted by him.
• Talk about who the worship leaders are; call them by name.
• Suggest that your children's Sunday School teacher invite the pastor to spend a few minutes with the children if your church's Sunday morning schedule allows for that.
• If you know the sermon text for the upcoming Sunday service, read it with your children several times in advance.  A little one's face really lights up when he hears familiar words from the pulpit.
• Talk about what is "special" this week:  a friend singing, a missionary guest that you have been praying for, the welcoming of new members into the church family, etc.

3. Assist during the service.

In addition to preparing our children throughout the week for the corporate worship service, there are things that we as parents can do during the service itself to help our children to worship God with His people the way that they ought:

• Provided there are enough copies, let your child have his or her own bulletin.  This helps your child to feel like a welcomed participant right from the very start of the service.
  
• Encourage your children to take notes.  Don't just let them randomly doodle, but draw a picture relative to the sermon or even to take notes, if they are old enough to do so.
• Have your children sit or stand or close their eyes when the service calls for it.
• Make sure they sit up straight and still - not lounging or fidgeting or crawling around, but respectful toward God and the other worshipers nearby.
• Look toward the worship leaders up front.  No people-gazing or clock-watching.
• Create an environment in your pew that makes worship easier.  Sit between children that are tempted to talk.  Sit near the front of the sanctuary.  Let your child place the offering envelope in the plate as it is passed.  When your children are old enough, encourage them to put in their own offering (from their allowance, gift money, etc.).  Share a Bible or songbook with them.

4.  Follow up after the service.

Noel writes, "When the service has ended, my first words are praise to the child who has behaved well.  In addition to the praise, I might also mention one or two things that we both hope will be better next time.

"But what if there has been disregard of our established expectations and attempt to behave?  The first thing that happens following the service is a silent and immediate trip to the most private place we can find.  Then the deserved words are spoken and consequences administered or promised."

Conclusion

Sunday services provide excellent opportunities on a weekly basis for families to worship God together in the broader context of the church community.  My own parents raised their children in this fashion, and we are all the better off for it.  Granted, there are some logistical hurdles to jump, and certain families will face some unusual challenges that warrant special care and attention.  But I hope that today's posting will generate some worthwhile discussion on this vital topic.  I welcome your feedback and hope that you will make use of the "Comments" section.

One final note:  After reading the appendix in Piper's book, I noted the familiar title, The Family: Together in God's Presence.  I wondered why it looked so familiar.  Then I remembered that a couple of years ago, I read essentially the same article in a published brochure, and I had ordered a couple hundred copies ... which up till now were still sitting in my office!  These brochures have now been placed on the Information Table in the narthex of our sanctuary.  Feel free to pick up one or more copies for yourself, your family and friends!

 

A Reminder by Rhyme

My dad has always had a knack for writing good poems.  Some of them are hilarious.  Others are rather profound.  All of them convey a wonderful talent that Dad has put to good use over the years.  

One of my dad's earlier poems centered on Christmas.  In it, Dad encourages his readers to keep their focus on Christ - not in the sense that the world does this time of season but with the knowledge of who He really is and what He came to do.

Many folks have liked the evangelical thrust of this poem so much, that they have placed miniature copies of it in their Christmas cards. Whether you keep this to yourself or pass it on to others, I pray that you will heed its vital message.

The Christ of the Cross

by James W. Fletcher

Amidst all the tinsel and trappings,

The holiday glitter and gloss,

God help us to see past the wrappings,

Remembering Christ and the cross.

While many grow tear-eyed and tender

When scenes of the stable they see,

To little Lord Jesus they'll render their thanks

But not the Christ of the tree.

Now marvel we must at the manger,

The Babe, and the Bethlehem birth.

But, oh, let us stay not a stranger

To why Jesus entered this earth.

For Christ in the cradle could never

Have saved us from infinite loss;

But praise Him forever and ever -

He's also the Christ of the cross!

The Heavenly Surgeon

This morning a dear friend and colleague is undergoing surgery.  Over the summer she was diagnosed with breast cancer, and for the last four months she has been receiving chemotherapy treatments.  The cancer was advanced enough to require a mastectomy.  This procedure, as extensive as it is, will still have to be followed by radiation treatments.

How glad I am that my friend and colleague is also my sister in Christ - a woman who loves the Lord and is loved by the Lord.  Her husband, too, is a marvelous Christian man who also serves as an elder in our church.  It was my joy to visit this fine couple last evening for just a bit.  After showing me some of their home improvement projects (I was impressed with their handiwork!), we sat down and talked just a bit.  Then we read Psalm 103, a precious chapter that ought to comfort and encourage the heart of any saint.  After reading this Scripture. we knelt in prayer together, calling on our heavenly Father and Great Physician to care for His child as only He can.

Later that evening, while doing a little bit of reading in bed before turning out the lights, I came across this quote from Charles Spurgeon:

The knife of the heavenly Surgeon never cuts deeper than is absolutely necessary.  A father smites no harder than duty constrains.  "He doth not afflict willingly, nor grieve the children of men."  A mother's heart cries, "Spare my child!"; but no mother is more compassionate than our gracious God.  When we consider how hard-mouthed we are, it is a wonder that we are not driven with a sharper bit.  So much rust requires much of the file; but love is gentle of hand.   The thought is full of consolation, that He who has fixed the bounds of our habitation, has also fixed the bounds of our tribulation.

What's Spurgeon saying?  That God disciplines His children with absolute precision, based upon His perfect knowledge of them and His perfect love for them.  

My guess is that if the doctor could have spared my friend from a full mastectomy, he would have.  But radical surgery was required to root out a deadly cancer.  If that is true in the physical realm, how much more essential is that in the spiritual realm?  "For the things that are seen are temporary, but the things that are unseen are eternal" (2 Cor. 4:18).  This morning my friend is subjecting herself to the surgeon's knife, because she believes that he/she knows what's best for her and is qualified to perform this deep and delicate procedure.  How much more so is this true of the Great Physician, the Grand Surgeon, of our souls?  May we, in faith, submit ourselves to the scalpel of divine discipline, so that "after [we] have suffered a little while, the God of all grace, who has called [us] to His eternal glory in Christ, will Himself restore, confirm, strengthen, and establish [us]" (1 Peter 5:10).

It will be worth it all when we see Jesus;

Life's trials will seem so small, when we see Christ!

One glimpse of His dear face all sorrows will erase,

So bravely run the race till we see Christ!

Newsweek's Bible Libel

Technically, libel occurs against a person, not a book.  But since the Bible is the Word of God, it's fair to say that Newsweek's cover story, The Religious Case for Gay Marriage, is an act of libel against the Author of Holy Writ.  Libel is any written statement that brings undeserved credit on a person by misrepresentation - and that's exactly what Lisa Miller of Newsweek (in this case NewsWEAK) has done with this cover story.  In fact, the misrepresentations are so numerous, it's hard to know where to begin.

How about at the beginning?  Here is Miller's opening paragraph:

Let's try for a minute to take the religious conservatives at their word and define marriage as the Bible does.  Shall we look to Abraham, the great patriarch, who slept with his servant when he discovered his wife Sarah was infertile?  Or to Jacob, who fathered children with four different women (two sisters and their servants)?  Abraham, Jacob, David, Solomon and the kings of Judah and Israel - all these fathers and heroes were polygamists.  The New Testament model of marriage is hardly better.  Jesus himself was single and preached an indifference to earthly attachments--especially family.   The apostle Paul (also single) regarded marriage as an act of last resort for those unable to contain their animal lust.  "It is better to marry than to burn with passion," says the apostle, in one of the most lukewarm endorsements of a treasured institution ever uttered.  Would any contemporary heterosexual married couple--who likely woke up on their wedding day harboring some optimistic and newfangled ideas about gender quality and romantic love--turn to the Bible as a how-to script?

Of course not, yet the religious opponents of gay marriage would have it be so.

Miller gets immediately off-base from the very start by looking to polygamous unions as the biblical definition for marriage!  Not only is she wrongfully using a description as a definition, but also she is using descriptions that were sinfully inconsistent with the scriptural definition/standard for marriage.  Having nearly completed a two-year study of Genesis in our church, I can attest to the fact that each time we came to one of the instances cited above, we appropriately labeled it as a sinful union that was inconsistent with God's blueprint for marriage.

Speaking of which, Miller went on to say that neither the Bible nor Jesus "explicitly defines marriage as between one man and one woman."  Hello!  Did God stutter when He said way back in Genesis 2 - immediately after creating the woman and bringing her to the man - "Therefore a man shall leave his father and mother and be joined to his wife, and they shall become one flesh" (Gen. 2:24).  Far more than a mere description, that is a divine directive!  And what about when Jesus answered a question on divorce and remarriage in Matthew 19?  He immediately pointed His listeners back to "the beginning" (Matt. 19:4, 8) -- God's standard as recorded in Genesis 2:24.  Read Jesus' dialogue with the Pharisees in Matthew 19, and you will come to the conclusion that He clearly understood marriage to be a one-man, one-woman, strong-bond, one-flesh, God-ordained, no-divorce union!  

What about the apostle Paul?  Did he really see marriage "as an act of last resort for those unable to contain their animal lust"?  Hardly.  He did see the sex-drive as something that could be properly fulfilled only in marriage.  He did say that marriage came with concerns that a single person does not have.  But he also acknowledged that "each one has his own gift from God, one in this manner and another in that" (1 Cor. 7:7) - i.e. marriage and celibacy.  But far from seeing as marriage as "an act of last resort," Paul sees it as a marvelous mysterious union that is to reflect the eternal covenant of love between Christ and His Bride, the Church (see Ephesians 5:22-33).  Furthermore, the author of Hebrews (who may well have been Paul) affirms, "Marriage is honorable among all" (Heb. 13:4).

So, as you can see from the opening paragraph, the Divine Author of Scripture has been grossly misrepresented by Newsweek magazine. Such falsity continues throughout the entire length of the article.  Yet such "Bible libel" is nothing new.  God's Word has been maligned, misrepresented, criticized, mocked and scorned throughout human history.  That's because "the natural man does not receive the things of the Spirit of God, for they are foolishness to him; nor can he know them, because they are spiritually discerned.  But he who is spiritual judges all things, yet he himself is rightly judged by no man.  For 'who has known the mind of the LORD that he may instruct Him?' But we have the mind of Christ" (1 Cor. 2:14-16).

"Let God be true, and every man a liar" (Rom. 3:4).  We who know and love the Lord also know that "every word of God is pure; He is a shield to those who put their trust in Him" (Prov. 30:5).

Note:  For a more detailed commentary on the Newsweek article, visit Dr. Albert Mohler's blog.

Got Game?

He was incredible.  Perhaps the greatest to ever play the game.  Unstoppable.  Unbeatable.  Absolutely unbelievable.  He would dazzle you with his high-flying dunks and take your breath away with his acrobatic jump shots.  He was consistent throughout the game and killer in the clutch.  There was something almost magical about watching him play.  You always had the sense that something phenomenal was about to happen when he took the ball in his oversized hands.  He redefined the game of basketball and was arguably the greatest player ever to step on a basketball court.  He simply dominated.  His name?

Matt Fletcher.  No, actually it was Michael Jordan.  The above quote is taken from chapter two of Game Day for the Glory of God, a book by Stephen Altrogge that is sub-titled "A Guide for Athletes, Fans, & Wannabes."  Given our own family's involvement with sports, I am finding this to be a practical resource that helps me to keep sports and ballgames in proper focus.  Most of my kids are involved in one sport or another.  (Just last night we attended two of our kids' basketball games.)

Sports are fun and can be marvelously instructive and helpful in teaching our kids about discipline, teamwork, and life in general.   But more than anything sports should point us to God, whether we're players, coaches, or fans.  If you want a good practical resource for yourself or for your kids, you'll find this to be a quick and engaging read (the book is just over 100 pages).  If you'd like to know more about it, click here.

Back in the Saddle Again

... And I'm not horsing around!  I'm talking about hiding God's Word in my heart through the discipline of Scripture memorization!  It all started a couple of weeks ago when I was praying for the congregation, using Philippians 1:3-11 as my guide.  I didn't want to read as I prayed.  I wanted to KNOW this prayer, so that I could pray it with fervency and with great feeling from my heart.  I've almost got it memorized!

I'm also currently working on memorizing Psalm 8.  I joined a Scripture memory group who work on memorizing the same passage, having a targeted deadline and holding one another accountable in an encouraging way.  This is a great way to "consider one another in order to stir up love and good works" (Heb. 10:24).  I can hardly wait to finish memorizing that psalm (I have till December 14!), for then I can pray or sing it as a song of praise to the Lord from my heart.

It's been said that "old habits die hard," but I have found that NOT to be the case when it comes to Scripture memory.  When I was a kid, I memorized Scripture like crazy - as an Awana clubber, then a Word-of-Lifer, as a Christian School and Bible College student, etc.  Even early on in my ministry as a pastor, I remained faithful in my commitment of Scripture memorization.  But over the years I've become lax in this vital discipline.  Yet recently the Lord has impressed upon me the importance of hiding His Word in my heart.  It provides me ammunition in battling temptation; it cheers my heart when I'm discouraged; it shows me the way to go when I need direction; it enables me to offer godly counsel to others; it forces me to meditate on God's Word, discovering gems that I would otherwise miss in a cursory reading of Scripture.

When one well-known pastor and author was asked why he spends so much time memorizing Scripture, he replied

I spend this much time on Bible memory because I believe in the power of the indwelling Word of God to solve a thousand problems before they happen, and to heal a thousand wounds after they happen, and to kill a thousand sins in the moment of temptation, and to sweeten a thousand days with the "drippings of the honeycomb."  I am jealous for you, my readers, that you would "let the word of Christ dwell in you richly" (Col. 3:16).  This is the path to solid joy and all the service of love that it sustains.  Christ will be seen as the fortune he is when we treasure His Word more than money, and when the joy it wakens overflows with sacrificial love (2 Cor. 8:2).

What a timely word to keep in mind as we enter the holiday season and stand on the threshold of another year.  I challenge you to make Scripture memory a priority in your life.  You won't regret it.  Whatever investment you make will be well worth it, both in this life and in the life to come.